(Above photo - Henley On Thames Oil Painting - In A Luxury London Townhouse...)
The robots are coming. Well they're here. Everyone's talking about the multiple applications of AI across all major industries and as a marketeer working in luxury interiors I am using it in various capacities. In fact, I am having a lot of fun with it - specifically using generative AI via Sora (the image generating tool from ChatGPT) - to create lifestyle images featuring our products.
(Above photo - I put my back out moving these dogs in front of my country manor house in the Cotswolds )
Want to see how the giant stone lion gatekeeper statues might look outside guarding your stately home in Wiltshire? No problem. Want to see how the pair of Italian Grand Tour Sienna marble urns might look on a baroque console table in your Venetian Palazzo? Voila..
Of course, not everyone owns a stately home or a palace in Venice but we can only dream. A lot of what we do is aspirational and seeing how the piece you are interested in might look in your fantasy residence - there is no harm in that. Although some of our clients do own stately homes, Scottish hunting lodges and a Châteaux in the Loire Valley.
Of course there are some ethical and technical considerations you might need to consider when using AI for product marketing. These are some aspects we have considered ahead of using AI generated imagery:
(Above photo - Bronze stags - in my Scottish hunting lodge )
On page with the use of AI images we will clearly state that is AI to take into account that it might be a scaled representation of the object. As each product also features the sizing and other multiple actual photographs of the piece this will also further back up our commitment to accurate representation.
In experimenting with AI and Sora the results can be frequently inaccurate on various levels. Sometimes the scale of the piece might be incorrect. Other times features and details of the piece might be changed. I have highlighted some of these situations graphically showing the original image alongside the AI creation. If the image created is too far off the mark it will be used and of course as per point 1. above all published AI images will be clearly marked.
(Above photo - Gothic desk in a pannelled library )
We sell thousands of different products from different eras, countries and styles so this is a great way for us to feature are products in relevant aesthetic environments. We hope this will inspire a 'wow' factor in our customers as they can see how what they might buy will look. It's a creative and imaginative tool for this and we are excited at the opportunities it will offer and hope it will raise sales conversions. Art deco furniture in a 1920s New York loft. A Nepalese meditating Buddha statue in a temple. A pair of bronze stags in a Scottish hunting lodge. A Louis XVI mirror in a Versailles styled interior of a Parisian apartment. The possibilities are endless - it's time to get creative.
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